Case study · Logo, website & SEO

Act First Fire Protection

A new brand and website for a family-owned fire protection company that has served Metro Atlanta and the Greater Athens area for over 25 years.

Client: Act First Fire Protection
Industry: Fire protection
Services: Logo design · Web design · SEO
Live site: actfirstfireprotection.com ↗

Act First Fire Protection homepage with the headline Protect Your People, Your Building, And Your Business

The goal

Make safety feel urgent.

Give a trusted local fire protection company a brand and website that match its 25 years of experience — and turn commercial property owners into scheduled inspections.

What we did

A brand built to be trusted

A new logo with a flame-in-shield mark and bold wordmark, in full-color and reversed versions for trucks, uniforms and the web.

Stakes, then solutions

Fire statistics up front show what’s at risk. Then eight services, from extinguishers and kitchen hoods to alarms and sprinklers, show how they help.

Built to book

Schedule Appointment calls to action throughout, plus an FAQ that answers code-compliance questions before the first call.

By the numbers

Built to be found.

Google Lighthouse scores for the live homepage.

SEOA perfect score on mobile.

Best PracticesA perfect score on mobile.

AccessibilityOn mobile.

Fire protection services, each with a clear path to schedule.

35/37

Homepage images with descriptive alt text.

Schema

Local business structured data with service areas and an offer catalog.

Source: Google PageSpeed Insights (Lighthouse) mobile test and an on-page audit of the live site, November 2026.

Inside the site

From first glance to booked inspection.

Logo design. We designed a flame-in-shield mark paired with a bold ACT FIRST wordmark and a clean “Fire Protection” tagline. The logo comes in full-color and reversed versions, so it reads clearly on the dark website header, white documents, trucks and uniforms. Red and black carry through the whole site, giving a small local company the look of an established brand.

Commercial fire statistics above a red bar with 25 years of experience and contact info — **The stakes.** Before a single service is mentioned, the homepage shows what’s at risk: 100K non-residential fires a year, and 40% of businesses that never reopen after a major disaster. A bold red bar follows with 25+ years of experience, an email address and a phone number. The FAQ beside it answers the questions property owners ask first, from inspection frequency to failed inspections.

Services grid with fire extinguisher, kitchen hood, dry chemical and exit light services — **Service lineup.** Eight fire protection services are laid out as simple cards, from fire extinguishers and kitchen hood suppression to alarms and sprinklers. Each card pairs a clear photo with a one-line description written in plain language. Property managers can find what they need at a glance and move straight to scheduling.

About section with an illustrated portrait of owner Nick Roberts holding fire extinguishers — **Family-owned story.** The About section introduces owner and technician Nick Roberts with an illustrated portrait full of personality. The copy leans on what sets them apart: a family-owned, locally operated company serving Metro Atlanta and the Greater Athens area for over 25 years. It turns a technical service into a team people want to call.

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