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Case study · Website & local SEO

Elite Comfort Services

A local-search-driven website for a family-owned HVAC company serving Loganville and Greater Gwinnett County, Georgia.

Client
Elite Comfort Services
Industry
HVAC services
Services
Strategy · Web design · Local SEO · Content
Live site
elitecomforthvac.com ↗
Elite Comfort Services homepage with a service request form

The goal

Own the local search.

Help homeowners and businesses across Greater Gwinnett find Elite Comfort first — and make it easy to request service the moment they need it.

What we did

01

Local SEO at scale

A dedicated page for each of 10 service areas, from Gwinnett to Walton County, written around the towns and searches that matter locally.

02

Clear service pages

Six service pages covering cooling, heating, indoor air quality, filtration, duct cleaning and system checkups — each with a path to schedule.

03

Trust that converts

A 5.0-star Google rating and customer reviews on the homepage, plus a service request form right in the hero.

By the numbers

Built to be found.

Google Lighthouse scores for the live homepage.

100
Best PracticesA perfect score on mobile and desktop.
95
PerformanceOn desktop.
92
SEOOn mobile and desktop.

10

Service-area pages targeting local searches across metro Atlanta counties.

34/34

Homepage images with descriptive alt text.

Schema

HVAC business structured data, so Google understands who they serve and where.

Source: Google PageSpeed Insights (Lighthouse) and an on-page audit of the live site, November 10, 2026.

Inside the site

Built for trust, then action.

Services grid with six HVAC service tiles
Service lineup. Six core services, each a clear entry point for a homeowner with a problem to solve.
Gwinnett County service area page with local copy and a membership callout
Service-area pages. Local pages for each county, written for the towns customers actually search from.
Customer reviews section showing a 5.0 Google rating and three five-star reviews
Customer reviews. A 5.0-star Google rating and real customer stories, placed where homeowners decide who to call.
Family owned and locally operated section with a technician servicing an outdoor unit
Family-owned story. Twenty-plus years in Gwinnett, told with real photography of their technicians.

Want results like these?

Let’s build a website that gets your business found by the customers right down the street.

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